STRATEGY

DESIGN LAB

When you don’t know what to do next or where to focus, we help you figure out how to win.

As businesses grow, they can become frustratingly complex and lose focus.

What was once a clear, driving purpose gets buried under layers of operational chaos, tangled processes (or the lack thereof), and competing priorities.

Without a strong culture, defined and differentiated strategy, and structured implementation plan, scaling becomes nearly impossible, with limited capacity burning out the team and stalling progress.

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A group of people working on laptops around a wooden table in a cozy, rustic-room. There is a plant in a white decorative pot in the center of the table, and a large window with a wooden wall in the background.

But those in the know,

understand how valuable it is to sit down with your team and weed the garden, trim the hedges and burn all the muck.

Teams need to pause, reflect on their culture, and what worked, and chart a clear path forward by implementing the systems and processes to break through the next ceiling.

What we do,

is help you spot the wheat in between the weeds.

We’ve guided crazy scale-ups, legacy and multi-national businesses through this process.

We combine your gut instincts with trusted frameworks and scaling methods.

And it works.

(and can work for you too).

  • "Think Different. Apple said it, Pierre makes you do it.

    Dewald du Plooy, Marketing Director KFC UAE

  • "Our strategy workshop with Pierre was groundbreaking for the company. "

    Peter Nicholson, MD African Risk Transfer, Mauritius

  • "Pierre collaborated with our exec team on our overarching strategy and culture. This was beyond our collective expertise, but Pierre expertly guided us through the process."

    David Rebe, Sandak Lewin, South Africa

  • Pierre brings an uncommon insight into the world of business, grasped the peculiarities of our industry quickly and guided us to ask the right questions in order to arrive at key strategic insights.

    Charl du Bois, CEO, Capespan SA, USA, EU.

  • A close-up of a professional espresso machine pouring two shots of espresso into glasses with dark coffee and crema, in a dimly lit cafe setting.

    Strategy Espresso

    A high impact morning session, a shot of strategy to get you started.

  • Night view of a cityscape with illuminated skyscrapers and a river in the background.

    Strategy Design

    An in-depth reflective process using trusted frameworks to guide your team in designing the ultimate culture and differentiated strategy.

  • Man giving a presentation on stage with a large digital screen behind him displaying an image of a brain and an explosion, with clouds and lightning.

    Keynotes & Masterclasses

    Topics range from strategy, and chaos, to the various mysteries of human behaviour.

“Strategy is having the guts to make brave decisions.”

Partner with us.

(before your competition does)

Be Brave is led and curated by Pierre, but it is so much more than that.

We’re a collective of contrarian, experienced (with the scars to prove it), rebel team of facilitators, speakers and prophets, coaches and implementers.

The kind of people who will challenge your thinking, sharpen your strategy, and help you execute what actually matters.

A man in glasses and a light blue shirt giving a presentation on stage, with a large screen behind him displaying a storm scene with clouds, lightning, and a brain surrounded by fire.

Keynotes and Masterclasses

Pierre du Plessis delivers keynotes that help leaders and teams find their way through uncertainty, complexity, and pressure. Drawing on philosophy, strategy, and real-world experience with global companies, his talks give audiences something rare: courage, clarity, and practical ways to move forward.

These are not motivational speeches. They are thinking tools. Through story, insight, and sharp ideas, Pierre helps people confront the real challenges of modern work, from making decisions in uncertainty to leading with conviction. Audiences leave not just inspired, but ready to act.

In a time where speakers all seem to sound exactly the same. Pierre manages to sound completely different. He’s the Ernest Hemingway to their Dan Brown, the Pink Floyd to their Nickelback.
— Richard MulHolland. CEO & Founder, Missing Link

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Join 1000’s of others and sign up to Pierre’s newsletter and receive a short daily burst of inspiration on strategy, being a better human and building things that shake the world.

We are not consultants. We are not advisors. We are co-conspirators, pathfinders and navigators.

We will never tell you what to do.

We will poke the box, ask tough questions, dig up unknown strengths, and connect the dots. We will superimpose your gut instinct with robust frameworks and empower you to build the business that will rattle the stars.